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MessagePosté le: Dim 30 Sep - 07:39 (2018)    Sujet du message: Kids Jason Pominville Jersey Répondre en citant

Behavioral targeting advertisement has become very popular recently. There is good news and bad news about that. Behavioral targeting software has allowed marketers to sell more products to their customers and give their customer what that and that is good. However Johan Larsson Jersey , there is a growing number that behavioral targeting software allows marketers to invade their privacy and that is bad.

Recently, there have been studies that have demonstrated that behavioral advertising does a better job of converting potential customers into paying customers than contextual advertisement targeting does. However, there are some misunderstandings about what behavioral advertising isn’t in particularly and what it is. There is also a considerable amount of concern with regard to the privacy issues that abound with targeting advertisements depending on the behavior of a person. Because behavior targeted advertisements are quite new as compared to other more conventional techniques Kyle Okposo Jersey , such as contextual advertisements and banner advertisements, some people are more than a little concerned with regard to being targeted with advertisements these days, as a result of a website that they visited in the past.

Behavioral targeting is placing advertisements on a website that is targeted to a certain potential customer based on that potential customer’s history on the Internet. This is very different that the usual targeting techniques of displaying an advertisement that is matched to a certain content of any particular webpage. Behavior targeting allows two people to view completely different advertisement s when they are on the same webpage at the same time.

For instance Jake McCabe Jersey , a potential customer who visits racing websites may see advertisements or automobile parts on a webpage that has to do with something totally unrelated to racing. Or another potential customer who frequents websites about home decorating may see advertisements for a new color of type of wallpaper. These advertisements although not related to the subject matter are targeted to that particular potential customer at that particular time. The targeting of these potential customers is what makes behavioral targeting software so successful to the advertisers who use it.

There is somewhat of a misconception that all behavioral targeting has big brother looking over everyone’s shoulder. For instance, these days a person may look at the automobile listings on the Internet and with behavioral targeting the very next day that person may see an advertisement for automobiles for sale in their local area. In this case, the only personal data that was used to target you with these advertisements was only the fact that you saw automobile listings the day before.

Click here for more information about behavioral targeting software.

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MessagePosté le: Dim 30 Sep - 07:39 (2018)    Sujet du message: Publicité

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